Discover the ideal video length for your next explainer video animation and the reasoning behind it. In short, the sweet spot is anywhere between 0:30 – 2:00, which is what most explainer companies and marketers all agree on. Making a longer video can sometimes mean you lose a little bit of video engagement. However, depending on the industry and whether you’re in B2B, you can most probably be fine with making a longer video in order to cover your key messages well in the script. Because the most important factor that drives video engagement is not the duration of your explainer animation, but the quality of the script and how relatable it is to your target audience.
This video is part of our Explainer Series here on YouTube.
🎬 WATCH THE FULL EXPLAINER SERIES
—
https://www.youtube.com/playlist?list=PLpKoww8pvI7AgOZn1fam_mczmoAAgOOqu
❗️GET AN EXPLAINER
—
https://theexplainercompany.com
The Explainer Company is an explainer production company from the heart of Transylvania. With over 10 years in the industry, we are proud to have produced over 400+ amazing explainer videos for clients all over the world and we can’t wait to help you as well get your awesomeness out into the world!
📲 CONNECT WITH ME ON SOCIAL MEDIA
—
• Instagram: https://instagram.com/eduardstinga
• Twitter: https://twitter.com/eduardstinga
🔔 SUBSCRIBE TO MY YOUTUBE CHANNEL
—
https://www.youtube.com/user/eduardstinga?sub_confirmation=1
#explainer #videomarketing #animation