How Long Should Your Explainer Video Be?

Discover the ideal video length for your next explainer video animation and the reasoning behind it. In short, the sweet spot is anywhere between 0:30 – 2:00, which is what most explainer companies and marketers all agree on. Making a longer video can sometimes mean you lose a little bit of video engagement. However, depending on the industry and whether you’re in B2B, you can most probably be fine with making a longer video in order to cover your key messages well in the script. Because the most important factor that drives video engagement is not the duration of your explainer animation, but the quality of the script and how relatable it is to your target audience.

This video is part of our Explainer Series here on YouTube.

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