In this explainer video case study, we will look at probably the most famous explainer video in history, the Dropbox explainer video. Produced by a company called Common Craft for “only” $50,000 in 2009, according to Dropbox it has been watched more than 25,000,000 times, generated over $48,000,000 in revenue and brought in more than 10,000,000 signups.
So let’s explore what this explainer video does right and what you can learn from it yourself.
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